Two years, 405 contact hours a year, 120 ECTS credits. The program is built for international students who want solid business training along with French at a professional level by the end.
The coursework moves between classic management and AI applications, mostly through case studies. The language side is what separates this program from the many English-taught masters in Paris. The goal is working French by graduation — the kind you can use in a meeting or a written report — not just the conversational French you'd pick up living in the city.
That matters more than most international applicants expect. A lot of jobs in Europe are technically open to English speakers but end up going to candidates who can switch into French when the conversation does.